Know the Difference between Business Intelligence and CRM
Do you know the difference between Customer Relationship Management and Business Intelligence? CRM is a process that allows businesses to identify, track, analyze, and manage customer interactions to better understand customer needs and expectations. On the other hand, business intelligence involves the collection, organization, and analysis of data to gain insights into the performance and profitability of a business. Both CRM and BI are essential tools used by businesses to make informed decisions and stay competitive in their respective markets. In this blog post, know the five key differences between CRM and BI. By understanding the differences, it will be easy for you to identify which tool is most useful for your business needs. Data Collection The major difference between CRM and BI lies in how they approach data collection. When it comes to collecting customer data, CRM relies heavily on input from users. This can include any feedback, whether it is through surveys, contact for