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“Accounting is the language of business.”- Warren Buffett The above quote by the business magnate speaks volumes about the importance of accounting practices. However, it is not easy to follow the best accounting practices in a fast-paced business world. It is important to keep the financial records of your business organized to have a quick view of whether your business is running in loss or profit. You can also know about the amount that you owe or that your debtors owe to you. Comprehending the meaning of the data presented in the financial reports is incredibly tough. In short-it is challenging to get quick information about creditors, debtors account payable, accounts received, and so on. The arrival of cost-effective tools powered by BI has made things easier for account professionals. BI offering valuable business insights Today, BI tools are assisting businesses to have more effective accounting practices in numerous ways. These tools are offering automated reporting, user...

Nowadays, there is an abundance of social media channels such as Facebook, Twitter, Instagram, and Pinterest that exert tremendous influence on customers. No wonder, digital marketing campaigns of most businesses have a razor-sharp focus on these platforms. They no longer rely only on search engine optimization (SEO). If you are a business owner who wants to maximize the result of your digital marketing strategy, it is time to embrace business intelligence or BI. Let’s discover how business intelligence can help you in getting the desired results. Eliminate the guesswork With the power of business intelligence, your digital marketing professionals are not required to rely on their instincts while running a digital marketing campaign. You can have insights that can give them a clear idea about which social media platforms are best for their business. So, instead of experimenting on a plethora of social media sites, they can keep themselves focused on two or three platforms...