Easy Reports

In most businesses, data is collected by various means, like online surveys, poll, quizzes, social media platforms, phone calls, emails, and sometimes by feedback forms from customers. Now, the question is why such voluminous data is collected? Why does a business spend its resources and time in data collection? The answer lies in the fact that insights obtained by careful analysis of this data have the potential to drive their business. Eminent viral marketing scientist-Dan Zarella has said: “Marketing without data is like driving with your eyes closed.” Hence, businesses across the world are now using BI tools for better, fast, and accurate analysis of the collected business data. EasyReports developed by a Kolkata based firm is one such BI tool. Let’s explore how the tool helps in data analysis and can drive your business. Various reporting types Apart from regular charts and graphs, features of EasyReports like time-comparative reports and gauge charts help the key decisi