How BI Helps FMCG & Distribution Industry To Generate Report Faster
The increase in the average annual income of working professionals has increased their appetite for global and quality FMCG products. This demand has led to an explosion of diverse products in the market as well as introduced new players. The competition and challenges that the industry suffers in general due to the critical business model require smart marketing strategies to fight the bottlenecks. To be able to have a competitive advantage over others in the industry, an organization must adopt a business intelligence solution to help them strategize marketing campaigns based on predictive analytics. This is where Business Intelligence tool comes into play for the FMCG industry. FMCG companies generate a colossal amount of data daily which needs proper organization and maintenance. In due time, these data with the help of a business intelligence tool should be able to generate a complete picture of product performance, supply chain, primary and secondary sales, and so o